LED media façade 55 × 3 m crowns the Moscow Endocrine Plant building at Novokhokhlovskaya 25 bld. 1, directly on the South-Eastern Chord corridor. The elevated mount and open frontage give a wide approach window for drivers, buses and delivery traffic, while the Novokhokhlovskaya rail platforms feed steady pedestrian streams to the junction. Signalised crossings extend contact time, and the linear canvas supports high-legibility, ticker-like creatives for commuter audiences moving toward the city core.