Media facade at 6 Kholodilny Ln (Tulskaya), Moscow

Perched above the roofline on Kholodilny Lane, this angular digital facade commands clear sight-lines from Moscow’s Third Transport Ring, one of the city’s busiest inner highways. Its seamless curve supports eye-catching 3D content, making campaigns appear to leap into traffic. Continuous commuter flows, logistics vehicles and weekend travellers passing the ring-road ensure prolonged exposure - ideal for launches, entertainment promos and nationwide branding.