A vertical LED screen mounted on the end wall at Krasnaya Presnya 9 sits steps from the Moscow Zoo and Krasnopresnenskaya metro. The placement reads head-on to traffic moving from the city centre toward the Third Ring, with signalised junctions creating long dwell times. Low mounting and an open frontage keep the canvas at eye level for drivers and pedestrians alike, including zoo visitors, office workers and families on weekends—delivering repeated, high-quality exposures throughout the day.