LED ribbon 26 × 8 m sweeps across the northern face of the 108 m North Tower (2007), a gateway high-rise of Moscow City. Mounted at eye-level to the Third Ring and Presnenskaya Embankment, the screen enjoys kilometre-long sightlines for motorists entering the business district. Pedestrian bridges and metro exits feed bankers, tech staff and tourists past the tower plaza, while traffic-light clusters below grant two-minute dwell times. The open riverfront vista and lack of adjacent high walls give campaigns clean, uninterrupted exposure that secures roughly 310 000 verified contacts each month.