Media Facade at Novotel, Moscow City
Specifications
Size: 9 × 19.5 m each (×2)
OTS: 288 k
Description
Two 9 × 19.5 m LED screens frame the glass faсade of Novotel Moscow City (opened 2012), the four-star gateway hotel of the International Business Center. Facing Presnenskaya Embankment and Afimall City’s main plaza, the displays dominate both a busy pedestrian concourse and six lanes feeding the Third Ring Road. Streams of bankers, conference delegates and mall visitors gather at metro exits, taxi ranks and traffic lights, granting campaigns prolonged, front-row visibility inside Russia’s densest hub of CEOs and decision-makers
Location
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6 Leningradsky Avenue (VTB Arena Dynamo)
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Size: 77.95 × 10.88 m
OTS: 202.2 k
899
828
8 Presnenskaya Embankment (Catcher Media Cube)
Size: 8 × 15 m (x2) + 8 × 4 m (x2)
OTS: 510 k
832
North Tower — Northern Media Facade
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Size: 26 × 8 m
OTS: 310 k
833
North Tower — South Vertical Screen
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Size: 12 × 24 m
OTS: 288 k
855
856
829
Novotel Hotel (2 media facades)