LED media facade 11.2 × 25.6 m rises on a high-profile building at 134 Leningradskoye Highway - one of Moscow’s busiest routes linking the city centre with Sheremetyevo Airport. Five lanes in each direction and the lack of nearby obstructions provide clear, kilometre-long sightlines across the carriageway. Belomorskaya MCC station and major retail/auto dealers add steady footfall.