Set on the inner carriageway of the Third Ring, the LED media façade at Zvenigorodskoye Hwy 28 bld. 6 presents a clean, head-on read to continuous commuter traffic between the Zvenigorodskoye and Khoroshevskoye junctions. The elevated mount and open frontage create kilometre-grade sightlines, while signalised approaches extend contact time at peak hours. With a 18 × 15 m canvas and 270 m² area, the site is especially prominent on this busy corridor, delivering about 240,990 verified daily contacts.