Set on Kashirskoe Highway’s busy commercial corridor, this digital facade fronts the Moscow shopping complex at 61 k3A. The 14 × 11 m screen faces six lanes of inbound traffic and sits beside a metro entrance and bus hub, capturing steady streams of motorists, shoppers and office commuters. Bright 10-second loops remain readable for 300 m, giving retailers, apps and mass-market brands a high-reach canvas in a high-spend district.