Two vertical LED facades (7 × 8 m each) wrap the frontage of Yerevan Plaza at Bolshaya Tulskaya 13, positioning brands on a high-traffic approach into central Moscow. The displays read cleanly across the open carriageway and plazas, picking up continuous streams of commuters, bus riders and mall visitors throughout the day. Signalised crossings slow vehicles and concentrate pedestrians at the entrances, extending viewing time and delivering repeat, high-quality exposures.