The 68 × 5 m digital facade crowns a commercial block at 2 k3 Entuziastov Highway, presenting a wide viewing angle to motorists heading both into and out of Moscow’s centre. This arterial route funnels constant commuter and shopper flows from densely populated eastern districts all week long. Free of foreground obstructions, the screen’s 15-second loops secure prolonged exposure, making the site ideal for large-scale, high-reach campaigns.