LED screen measuring 45 × 11 m spans the façade of the RIA Novosti (Russia Today) media centre at Zubovsky Blvd 4, directly on the six-lane Garden Ring. Flanked by Park Kultury metro and the Moskva River embankment, the location links the Kremlin district with Gorky Park and Moscow City. Peak-hour queues at the Zubovskaya Square lights hold cars and trolleybuses for up to three minutes, while wide pavements feed office staff, café patrons and weekend sightseers. Clear, eye-level sightlines give campaigns repeated premium exposure to more than half a million viewers per month.