Positioned at the junction of Mozhaiskoe Highway, Minsk Highway and the Moscow Ring Road, this west-facing digital facade greets intense two-way flows between downtown Moscow and Odintsovo’s premium suburbs. Visible from 820 m, the screen rises above multi-lane traffic near the Three Whales retail complex and clusters of upscale cottage villages. Continuous 15-second loops secure standout exposure for brands targeting commuters, shoppers and weekend travellers.