This landmark digital facade crowns the junction of Leningradskoe Highway and the Moscow Ring Road—Moscow’s main northern gateway. Visible from 1.3 km, it dominates a corridor used daily by residents of Khimki, Zelenograd, and Lobnya, and by hundreds of thousands heading to dachas on weekends. The screen’s elevated position and uninterrupted sight-lines ensure constant exposure for high-impact, traffic-driven campaigns, day and night.