The media facade is located on Novy Arbat, on the facade of the "October" cinema building. This prime location is surrounded by numerous government institutions, including Moscow Government Departments, the luxury Marriott hotel, and a vibrant mix of cafes, bars, and restaurants.

The high-profile nature of the area ensures a steady flow of both pedestrian and vehicular traffic, with the road frequently used for VIP convoys. This strategic placement offers excellent visibility and prolonged exposure, making it an ideal platform for impactful advertising campaigns.